Luma
An AI mood journal that looks nothing like a wellness app. Deep plum palette, high-fashion serif wordmark, editorial iOS interface — designed for people who find mainstream wellness too chipper. Wellness as ritual, not performance.
Marketing
Project Overview
Client: Luma, an early-stage wellness app concept
Industry: Digital Health & Wellness
Timeline: 8 weeks (2025)
My Role: Lead Brand & Product Designer
Luma needed an identity that rejected the overly cheerful aesthetic dominating the wellness category. Existing apps leaned on pastel rounds and gamified streaks, so I designed a high-fashion serif brand and iOS app — deep plum palette, editorial layout system, and an AI jo
Design Solution
