Works
Works
From concept to launch — projects that helped startups grow, scale, and succeed.

Digital and Fine Art Market
Artify
A digital fine art marketplace giving artists equity beyond the first sale. Void-black UI, live bidding, verified profiles, Certificate of Authenticity flow, and a resale royalty dashboard — no major competitor had solved that mechanic at the UX level.

Digital and Fine Art Market
Artify
A digital fine art marketplace giving artists equity beyond the first sale. Void-black UI, live bidding, verified profiles, Certificate of Authenticity flow, and a resale royalty dashboard — no major competitor had solved that mechanic at the UX level.

Product Design, B2B SaaS
Protocol
Protocol is a precision injection tracking application serving a spectrum of users from TRT patients to performance athletes. The engagement centered on end-to-end product design: translating highly complex, personalized health data into an interface that balanced clinical accuracy with consumer-grade usability. Core work spanned information architecture, a scalable component system, longitudinal data visualization, and a retention-optimized onboarding flow — all executed within a 10-week sprint.

Product Design, B2B SaaS
Protocol
Protocol is a precision injection tracking application serving a spectrum of users from TRT patients to performance athletes. The engagement centered on end-to-end product design: translating highly complex, personalized health data into an interface that balanced clinical accuracy with consumer-grade usability. Core work spanned information architecture, a scalable component system, longitudinal data visualization, and a retention-optimized onboarding flow — all executed within a 10-week sprint.

Student Housing & PropTech
NSTD
Airbnb built for university life. Full brand identity and web product — compressed architectural wordmark, university-proximity search, student ID verification gate, and a listing detail page that surfaces safety signals before price. 14 screens, WCAG AA.

Student Housing & PropTech
NSTD
Airbnb built for university life. Full brand identity and web product — compressed architectural wordmark, university-proximity search, student ID verification gate, and a listing detail page that surfaces safety signals before price. 14 screens, WCAG AA.

UI & UX
Penrite
A modern writing goods label where restraint is the luxury signal. Pen-cap-and-nib emblem, ink-dark wordmark, and a full system spanning stylus packaging, letterhead, and editorial collateral.

UI & UX
Penrite
A modern writing goods label where restraint is the luxury signal. Pen-cap-and-nib emblem, ink-dark wordmark, and a full system spanning stylus packaging, letterhead, and editorial collateral.

Visual Design
Haloa
Dermatologist-developed Hawaiian botanical skincare, positioned between Aesop and La Mer. Dual gold and Pacific blue colorways, full packaging system — box, serum, dropper bottle — and a DTC identity built on island heritage.

Visual Design
Haloa
Dermatologist-developed Hawaiian botanical skincare, positioned between Aesop and La Mer. Dual gold and Pacific blue colorways, full packaging system — box, serum, dropper bottle — and a DTC identity built on island heritage.

Marketing
Luma
An AI mood journal that looks nothing like a wellness app. Deep plum palette, high-fashion serif wordmark, editorial iOS interface — designed for people who find mainstream wellness too chipper. Wellness as ritual, not performance.

Marketing
Luma
An AI mood journal that looks nothing like a wellness app. Deep plum palette, high-fashion serif wordmark, editorial iOS interface — designed for people who find mainstream wellness too chipper. Wellness as ritual, not performance.