Haloa
Dermatologist-developed Hawaiian botanical skincare, positioned between Aesop and La Mer. Dual gold and Pacific blue colorways, full packaging system — box, serum, dropper bottle — and a DTC identity built on island heritage.
Visual Design
Project Overview
Client: Haloa, a dermatologist-developed skincare brand
Industry: Luxury Beauty & Skincare
Timeline: 8 weeks (2026)
My Role: Lead Brand Designer
Haloa needed a luxury brand identity that bridged clinical credibility with the warmth of Hawaiian botanical heritage. Existing skincare brands landed either too pharmaceutical or too spa-adjacent, so I designed a dual-colorway identity system — gold and Pacific blue — with full packaging and a DTC e-commerce direction positioned between Aesop and La Mer.
Design Solution
