Penrite
A modern writing goods label where restraint is the luxury signal. Pen-cap-and-nib emblem, ink-dark wordmark, and a full system spanning stylus packaging, letterhead, and editorial collateral.
UI & UX
Project Overview
Client: Penrite, an independent writing goods label
Industry: Stationery & Consumer Goods
Timeline: 5 weeks (2026)
My Role: Lead Brand Designer
Penrite needed a brand identity that could hold its own in a premium stationery market dominated by legacy European labels. Existing competitors leaned heavily on heritage or maximalism, so I designed a restrained, editorial identity system — pen-cap-and-nib emblem, confident lettermark, and a full packaging and collateral suite — using visual restraint itself as the premium signal.
Design Solution
